The Indian family office market is rapidly evolving, but definitions, operating models, governance standards, and technology infrastructure are still catching up. This article explores the key challenges and opportunities in this space, focusing on the need for institutionalisation, governance, and strategic relevance. It highlights the importance of a single source of truth, the evolving role of private banks and multi-family offices, the need for talent and cost management, the complexities of succession and next-generation engagement, the potential of AI, and the importance of structured family office arrangements. The article also emphasises the changing role of wealth advisers and the need for them to move beyond information advantage to provide judgement, coordination, and execution. Finally, it outlines the strategic summary of the discussion, which emphasises the need for institutional discipline in the family office market.